Company
Nudge partnered with Outcend to build a consistent flow of qualified sales conversations. Tom Claydon, Co Founder & CEO, shares the results of the engagement.
Industry
B2B
Services
Outbound prospecting, Meeting qualification, Appointment setting
For Nudge, the value of outbound came down to two things: getting into the right conversations quickly and turning that momentum into commercial opportunity. Outcend supported that goal with a focused approach to prospecting and qualified meetings.
The first qualified meeting landed in two days. That early result developed into an ongoing flow of 13+ meetings per month, helping Nudge build $90K in pipeline across three months.
For Tom Claydon, Co Founder & CEO, the value of the engagement was visible at several stages: the speed of the first qualified meeting, the consistency of the monthly meeting flow and the pipeline generated across three months. Together, they gave Nudge a clearer basis for assessing outbound as an ongoing source of sales opportunities.
The 80% meeting show rate added another useful perspective. Alongside the booking figures, it showed how often prospects actually joined the conversation, giving the team repeated opportunities to explore buyer needs and progress suitable opportunities.
The Challenge
A full calendar only matters when the conversations create a credible next step for sales. The priority for Nudge was to build momentum quickly while keeping meeting quality and attendance in view.
The engagement needed to deliver more than an initial burst of bookings. A consistent flow of conversations would give the team repeated opportunities to explore buyer needs and progress suitable prospects.
The Solution
The approach centred on a clear route from prospecting to qualified conversations. Relevant outreach, meeting qualification and appointment setting kept the focus on opportunities the Nudge team could take forward.
Booking was one part of the outcome. With attendance measured alongside meeting volume, the programme could be judged on how often prospects actually joined the conversation.
The first qualified meeting in two days provided early momentum. The recurring monthly meeting flow gave Nudge a continuing base of sales conversations over the three-month period.
The Result
Across three months, Nudge generated $90K in pipeline. The engagement delivered 13+ monthly meetings, with the first qualified meeting booked in two days and an 80% meeting show rate.
These results capture both speed and continuity: an early qualified conversation, a recurring meeting flow and a measurable pipeline outcome. The 80% show rate adds an attendance measure alongside the booking figures.
For Nudge, the engagement created a consistent base of sales conversations and a clear pipeline outcome within three months.