Privacy Policy

1. Introduction

Outcend Ltd (“Outcend”, “we”, “our” or “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, communicate with us, use our services, or interact with outbound sales and marketing activities carried out by us.

Outcend Ltd
71-75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ

Company number: 17304403
Email: accounts@outcend.com

Outcend provides B2B outbound sales, cold calling, appointment setting, lead generation and related services.

Depending on the circumstances, Outcend may act as a data controller or data processor.

We generally act as a data controller for personal data relating to our own website visitors, prospective customers, suppliers, business contacts and our own sales and marketing activities.

Where we process personal data on behalf of a client in delivering outbound campaigns or related services, our respective responsibilities will be governed by our agreement with that client and applicable data protection law.

2. Information We Collect

We may collect and process the following categories of personal data.

Information you provide directly

This may include:

• Your name

• Business email address

• Telephone or mobile number

• Job title

• Company name

• Information submitted through our website

• Information provided when booking a meeting with us

• Information contained in emails, telephone calls or other communications

• Billing and payment information relating to our services

Business and prospect information

As part of providing B2B outbound and lead generation services, we may process professional information relating to individuals working within businesses and organisations.

This may include:

• Name

• Job title

• Employer or organisation

• Business email address

• Business telephone or mobile number

• LinkedIn profile or other professional profile

• Company information

• Business location

• Information relevant to determining whether a company or individual may be suitable for a particular B2B service

This information may be provided by our clients, obtained from publicly available professional or company sources, supplied by third-party B2B data providers, or generated through our legitimate business activities.

Information collected automatically

When you use our website, we may automatically collect information including:

• IP address

• Browser type and version

• Device and operating system information

• Pages visited

• Time spent on pages

• Referring websites

• Website interactions

• Date and time of visits

We may collect this information using cookies and similar technologies.

3. How We Use Personal Data

We may use personal data to:

• Provide and manage our services

• Deliver outbound sales and appointment-setting campaigns for clients

• Identify relevant businesses and professional contacts

• Contact businesses and professionals regarding relevant B2B products or services

• Respond to enquiries

• Arrange and manage meetings

• Communicate with clients and prospective clients

• Manage our commercial relationships

• Process payments and administer contracts

• Improve our services and website

• Measure campaign and website performance

• Maintain records of communications and campaign activity

• Prevent fraud, misuse or unauthorised activity

• Establish, exercise or defend legal claims

• Comply with legal and regulatory obligations

We may also use aggregated or anonymised information to analyse and improve the performance of our services.

4. Lawful Bases for Processing

Where UK GDPR or EU GDPR applies, we process personal data only where we have an appropriate lawful basis.

Depending on the circumstances, this may include:

Legitimate interests

We may process personal data where it is necessary for our legitimate business interests or those of our clients, provided those interests are not overridden by the rights and interests of the individual.

These interests may include:

• Conducting B2B sales and marketing

• Identifying relevant business prospects

• Developing commercial relationships

• Delivering outbound campaigns

• Improving our services

• Protecting and growing our business

When relying on legitimate interests, we consider the nature of the information, the context in which it was obtained, the reasonable expectations of the individual and the potential impact of the processing.

Performance of a contract

We may process information where necessary to enter into or perform a contract with you or your organisation.

Legal obligations

We may process personal data where necessary to comply with a legal or regulatory obligation.

Consent

Where consent is required by law, we will obtain it before carrying out the relevant processing.

Where we rely on consent, you may withdraw it at any time.

5. B2B Outbound Communications

Outcend specialises in business-to-business outbound sales and appointment setting.

As part of these services, we may contact individuals in their professional capacity by telephone, email, LinkedIn or other appropriate business communication channels where permitted by applicable law.

We aim to ensure that outbound communications are relevant to the recipient’s professional role and organisation.

Where required, we maintain suppression or opt-out records so that individuals who have asked not to receive further communications are not contacted again through the relevant campaign or channel.

You can object to direct marketing at any time.

If you receive a communication from Outcend and do not wish to receive further communications, you can tell the representative contacting you, use any unsubscribe mechanism provided, or contact us at accounts@outcend.com.

6. Information Processed on Behalf of Clients

Our clients may provide us with business contact information or instruct us to source appropriate business contacts for an outbound campaign.

Depending on the circumstances and contractual arrangements, Outcend may process this information on behalf of the client as a data processor or may act as an independent data controller for certain processing activities.

Where we act as a processor, we process personal data in accordance with the client’s documented instructions and our contractual obligations.

We require clients to ensure that personal data supplied to Outcend has been collected and may be processed lawfully.

7. Sharing Personal Data

We may share personal data with trusted third parties where reasonably necessary to operate our business and provide our services.

These may include:

• CRM and sales technology providers

• Telephone and communications platforms

• Email infrastructure providers

• B2B data and enrichment providers

• Cloud hosting and storage providers

• Website and analytics providers

• Payment processors

• Professional advisers

• Contractors and service providers supporting our operations

Where third parties process personal data on our behalf, we take appropriate steps to ensure that they protect that information and process it only for authorised purposes.

We may also disclose personal data where required by law, regulation, court order or another lawful authority.

We may disclose information in connection with a merger, acquisition, restructuring, financing or sale of all or part of our business.

Outcend does not sell personal data to third parties.

8. International Data Transfers

Some of the technology and service providers we use may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that the information receives an adequate level of protection.

Where required, these safeguards may include:

• UK adequacy regulations

• The UK International Data Transfer Agreement

• The UK Addendum to the EU Standard Contractual Clauses

• EU Standard Contractual Clauses

• Other safeguards permitted under applicable data protection legislation

9. Data Security

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful loss, misuse, alteration, disclosure or unauthorised access.

These measures may include access controls, secure cloud infrastructure, authentication measures and restrictions on who can access personal data.

While we take reasonable precautions to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, contractual, accounting and reporting requirements.

The appropriate retention period depends on factors including:

• The nature of the information

• Why it was collected

• Whether we have an ongoing relationship with the individual or organisation

• Contractual requirements

• Legal and regulatory obligations

• Whether the information is required to establish or defend legal claims

Where personal data is no longer required, we will delete, anonymise or otherwise securely dispose of it.

We may retain limited information on suppression lists where necessary to ensure that individuals who have opted out of marketing are not contacted again.

11. Cookies

Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website and improve its performance.

Cookies may include:

• Essential cookies necessary for the website to operate

• Analytics cookies used to understand website usage and performance

• Functional cookies used to remember preferences

• Marketing cookies where applicable

Where required by law, non-essential cookies will only be placed after you have provided consent.

You can control or delete cookies through your browser settings and, where available, through our website cookie controls.

Disabling certain cookies may affect the functionality of the website.

12. Recruitment and Job Applications

Outcend Ltd collects and processes personal information from individuals applying for employment, contractor positions and other opportunities within our business.

Information We Collect

When you submit an application, we may collect your name, contact details, location, CV, employment history, professional experience, qualifications, LinkedIn profile, application responses and information provided during interviews or recruitment assessments.

How We Use Your Information

We process this information to review applications, assess suitability for available positions, communicate with candidates, conduct interviews and assessments, make recruitment decisions and manage offers and onboarding.

We generally rely on our legitimate interests in managing recruitment, taking steps before entering into a contract where applicable, and complying with relevant legal obligations.

Recruitment Platforms and Data Sharing

We use Jotform to collect and manage online job applications. Information submitted through our application forms may be processed and stored by Jotform and its authorised service providers on our behalf.

Applicant information is accessible only to authorised personnel and service providers involved in our recruitment process. We do not sell applicant information.

Where personal data is transferred outside the United Kingdom, we apply appropriate safeguards as required by applicable data protection legislation.

Data Retention

For unsuccessful applicants, we generally retain recruitment information for up to six months following the conclusion of the recruitment process, unless a longer period is necessary for legal or regulatory reasons.

Where an applicant is successful, relevant information may be retained as part of their employment or contractor records, subject to applicable retention requirements.

Your Rights

Applicants may request access to, correction of or deletion of their personal information, subject to applicable legal requirements. Other rights may apply under UK GDPR and relevant data protection legislation.

For recruitment-related privacy enquiries, please contact contact@outcend.com.

13. Your Data Protection Rights

Depending on where you are located and the circumstances of the processing, you may have rights in relation to your personal data.

Under UK GDPR and EU GDPR these can include:

• The right to be informed about how your information is used

• The right to access personal data held about you

• The right to correct inaccurate or incomplete information

• The right to request deletion of your personal data

• The right to restrict certain processing

• The right to data portability

• The right to object to processing based on legitimate interests

• The right to object to direct marketing at any time

• The right to withdraw consent where processing relies upon consent

• Rights relating to certain automated decision-making and profiling

These rights are subject to applicable legal requirements and exemptions.

To exercise your rights, contact accounts@outcend.com.

We may need to verify your identity before responding to a request.

14. United States Privacy Rights

Individuals in certain US states may have additional privacy rights under applicable state privacy legislation.

Depending on the law applicable to you, these may include rights to:

• Know whether we process your personal information

• Access personal information held about you

• Correct inaccurate information

• Request deletion

• Obtain a portable copy of certain information

• Opt out of certain forms of sale, sharing, targeted advertising or profiling

• Exercise privacy rights without unlawful discrimination

Outcend does not sell personal information for monetary consideration.

Where applicable, requests relating to US privacy rights can be made by contacting accounts@outcend.com.

15. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

16. Children’s Privacy

Our services are intended for businesses and business professionals and are not directed towards children.

We do not knowingly collect personal data from children through our B2B services.

If we become aware that personal data relating to a child has been collected inappropriately, we will take reasonable steps to delete it.

17. Complaints

If you have concerns about how Outcend processes your personal data, please contact us first at accounts@outcend.com so that we can investigate the matter.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are located in the United Kingdom.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal obligations.

Any updated version will be published on our website and the “Last updated” date at the top of this page will be revised accordingly.

We recommend reviewing this Privacy Policy periodically.

19. Contact Us

If you have any questions about this Privacy Policy, how we process personal data, or would like to exercise your privacy rights, please contact:

Outcend Ltd
71-75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ

Company number: 17304403
Email: accounts@outcend.com