Company
Warm AI partnered with Outcend to generate qualified meetings with the right people at companies matching its ideal customer profile. CEO Jake Pretty shares the results.
Industry
Artificial intelligence
Services
ICP targeting, Outbound prospecting, Meeting qualification, Appointment setting
Warm AI’s goal was to create sales conversations that matched its ideal customer profile and put the team in front of the right people within those accounts. Meeting volume mattered, but relevance was central to the value of each conversation.
Working with Outcend, Warm AI generated an average of 9+ qualified meetings every month. Jake Pretty, CEO, reports that these meetings matched the company’s ICP and helped the team close seven deals in six months.
That emphasis on relevance made the quality of the handover central to the engagement. With 100% of meetings matching the agreed ideal customer profile, Warm AI could approach each conversation knowing the account fit had been considered. Speaking with the right people within those businesses gave the team a useful starting point for discussing needs and next steps.
The engagement generated $130K in pipeline alongside seven closed deals over six months. For Jake Pretty, the result connected a consistent monthly meeting flow with commercial progress, showing how careful account and contact targeting could support opportunities the team was able to turn into business.
The Challenge
The challenge was to connect meeting generation with a realistic opportunity to win business. A booking with the wrong company or the wrong contact could fill a calendar without giving the sales team a useful conversation.
Warm AI needed a consistent monthly flow of qualified meetings with people at companies that matched its ICP. That meant evaluating success through account fit, contact relevance and commercial outcomes together.
The Solution
The approach put ICP fit at the centre of meeting qualification. Prospecting focused on relevant accounts and the people Warm AI needed to speak with, keeping the handover aligned with the team’s sales priorities.
The programme supported a recurring flow of qualified conversations rather than isolated appointments. An average of 9+ meetings per month gave Warm AI repeated opportunities to discuss needs and progress suitable prospects.
Jake Pretty’s testimonial highlights both parts of that approach: the meetings matched the company’s ICP, and the team was speaking with the right people inside those businesses.
The Result
Warm AI closed seven deals in six months. Alongside those closed deals, the engagement generated $130K in pipeline and an average of 9+ meetings per month.
Every meeting matched the agreed ICP, giving the programme a 100% ICP-match rate and keeping the monthly meeting flow aligned with Warm AI’s target accounts.
The combination of relevant meetings, $130K in pipeline and seven closed deals gave Warm AI a clear commercial result from the engagement.